MB 014: The Business of Wedding Magic with Andi Gladwin


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Do you do magic at weddings?

The business of magic at weddings is worth big money in the United Kingdom. In this episode of Magician Business Podcast, one of England’s top working pro magicians tells you how he successfully targets the wedding magic market and how you can do the same.

Wikipedia describes Andi Gladwin as “a professional British close-up magician, lecturer, publisher and performer. He has appeared on television numerous times, has lectured for magicians throughout the UK, US and Europe and written / published several books on magic”.

Although the wiki description of Andi is accurate, it fails to capture his generous nature and his dedication to the betterment of the art we know as magic.

When I emailed Andi to ask if he would be willing to share some business advice for magicians on the topic of “doing magic at weddings” he replied with a “yes” in less than 5 minutes.

We speak about a range of topics including Andi’s writing, he shares about the upcoming column called “Magicana” for the Genii Magazine and about the 4 books scheduled for publication this coming year.

Andi Gladwin understands the business of being a magician. He successfully balances close-up and corporate performances, wedding magic and runs his publishing company called Vanishing Magic.

In this interview Andi reveals how he uses his downtime productively and you will learn how to turn a car journey to your show into a time of professional development for your magician business.

You will learn the insider tips from a professional wedding magician. Hear firsthand how Andi Gladwin differentiates himself from his competition and how he personalises his correspondence to increase bookings.

In this episode we talk about

  • The “film on the cutting room floor” concept
  • The importance of substance over style
  • The new trick that Andi Gladwin is planning to bring to market and why he waited 20 years to release it
  • What the rest of the world can learn from UK wedding magicians
  • How to sell a show into the wedding market
  • How to work with other wedding professionals and get exposure
  • What to put on your website and why

Links and resources discussed in this episode

Genii Magazine

Vanishing Inc

Multiple Revelation Project

Andi’s Gladwin’s website

Freakonomics podcast

Connect with Andi on his Facebook page

Follow Andi on Twitter

Thank you for listening

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Thanks again, Ken and Julian

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