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Marketing School Shows
There’s power in a simple ‘thankyou’!
How much time have you spent searching for cutting edge marketing strategies and clever software that will elevate our magic business to the next level. As worthwhile a pursuit as this is – it’s something Ken and I always do – there comes along every now and then someone who offers an insight that is so simple and old fashioned that it almost becomes invisible, because we complex humans like to overlook the simple.
Joe Romano runs an operation called Ultimate School Shows out of the east coast of the USA. His marketing strategies share a common simplicity and directness. He sums this up in a formula called CIA: Content, Image, Appreciation
Get your copy of CIA NOW!
Ultimate School Show Secrets by Joe Romano
If you are a USA resident use this link.
If you live outside of the USA the book sells for 125.00 with shipping.
To get your copy simply just Paypal $125.00 to: firstname.lastname@example.org
In this episode we talk about
- Understanding the school market
- What motivates principals and teachers to book
- Striking a balance between message and magic
- Taking pride in your shows and the benefit to you
- The importance of having a good show to start with
- Measuring your results
- His super simple but most effective marketing tip
- Looking to industry leaders outside of magic for marketing inspiration
- Building a following of raving fans
Resources and links mentioned in this episode
Joe’s School Show website: UltimateSchoolShows.com
The book about building your raving fans:
Raving Fans: A Revolutionary Approach to Customer Service
Thank you for listening
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Thanks again, Ken and Julian