The Golden First Impression –
Scott Evans is a magician of a different kind. His wand is his pen and his magic box is a powerful graphics heavy computer. Scott Evans is a graphic designer and owner of Look Creative Design. His company specialises in creating branding, logo’s, van wraps and animated videos for performing artists.
In this interview Scott speaks about the power of your branding as a magician. He shares the psychology of how our bookers think and how we can gain the advantage over our competition by using the same marketing techniques that used to leach a hundred million dollar feature film.
Branding is all about creating a uniform feel and synergy across the platforms you use to communicate and correspond with your bookers.
If a potential booker visits your Facebook page, follows a link to your website and then received a quote from you, they should experience a seamless progression with matching colour scheme, logo, font type and feel. Top companies spend millions on branding consultants because that know that effective branding leads to increased brand loyalty and more sales.
Scott has designed logos, branding and websites for hundreds of entertainers around the world. He is an expert is the use of colours and pictures to sell your product and he shares what you should be aiming for in your stationery, website and logo.
This interview is packed with real world marketing information from a top graphic designer giving you actionable tips to help get you more bookings.
In this episode we talk about
- How selling blockbuster movies is no different to selling magic shows.
- Why the saying “Don’t judge a book by its cover.” is not true
- How branding is a process
- Design tips for your website
- The golden first impression
- How your branding is an investment, not an expense
Links and resources mentioned:
Use of the animated animated logo
Look at some of Scott’s Work
Thank you for listening
Please help by leaving a review on iTunes, they are really helpful and we appreciate you taking the time. Reviews help our podcast get noticed by entertainers, magicians and performing artists all over the world which grows our community. A larger community means more experience to share with each other so please feel free to share your comments below.
Thanks again, Ken and Julian