Biz Builders Lecture Notes from Kidabra 2014
Julian Mather here … It was great to meet you at Kidabra 2014. There is so much detailed information in these videos. Now you can work your way towards making video work for your magic business.
A step by step guide to get more bookings using video and the free power of YouTube
Video is fast becoming the new language on the internet. You need to be able to speak the language to compete. Ignore it and at worst you might not even survive. At best you will feel like a stranger in a strange land. A lot of people can tell you the ins and outs of video but most really don’t know which are the important ones. Here is your ESSENTIAL guide to understanding video basics that will put you in control … And it’s all done in language that is easy to follow.
By the end of this course within a course you WILL be using video to effectively get more bookings.
… and here are the 5 main ways we will do this. 
1. Using YouTube videos to drive traffic to your website 2. Creating a show reel that sells you when that traffic arrives at your website. 3. Collecting all important client testimonials 4. Using video to deliver a killer quote that words alone cannot. 5. Employing video to teach your knowledge inside and outside of magic (If you are over 40 you will be astounded at just how much you know that other people don’t know and are desperate to know) Let’s get going right away. I want you to see just how achievable this can be. This is all faster, easier and cheaper than you might think …
How To Look Better In Your Videos? 3 Simple But Mostly Overlooked Tips
This doesn’t have to be expensive, in fact, quite the opposite …
Thousands Have Shot Good Looking Video With a Smart Phone – Why Not You?
Now you know how easy this can be, have a look at how I have planned this out for you. What we are going to do and why it will get you bookings. After that I will go into step by step detail on exactly HOW you will do this.
How To Shoot Good Video – Tips and Techniques in Language That is Easy To Understand
The good news: video is not hard. Not like writing is hard. I would never say to you I can teach you to write well but I can teach you to make video well because it really is process driven. Follow the steps and you will end up with a pretty decent product. I am confident I can show you how to do that and how to do it cheaply. But why should you listen to me? Watch this video …
Don’t Buy A Video Camera Until You See This
Before you begin, we need to address the elephant in the room. That word that scares a lot of people off photography …. ‘photography.’ With all it’s f-stops and ASA ratings. Photography is only scary because it was invented by technical people. If it was invented by me there would be touchy feely user friendly buttons with names like summery bright switch and moody and brooding button. This first short video is going to change your approach to anything photographic. You are going to go from the person who says. ‘I’ve never been able to take a decent photo in my life’ to ‘I’ve got this video thing licked!’ This video focuses on something that professional photographers understand innately but 99.999% of the people who use a camera don’t (and video and photography work on the same principles): Cameras are really dumb but you are really smart (Do not skip this step. It is eye opening and burden lifting. You will kick yourself later if you do as you wonder why everyone around you who did watch it is making faster progress. This is one of my favourite bits because I love hearing the ‘penny drop’. There are lots of ‘aha’ moments here that make it all suddenly seem so clear and achievable.)
Cameras Are Dumb: How To Successfully Use Auto Settings On Your Camera
You know how when you get in your car you adjust the seat, get the rear vision mirror just right and check the fuel gauge? That’s just quickly checking that all your settings are right. Same too when you shoot video, there are couple of settings you need to cast an eye over.. One of these settings can appear daunting because as always with photography, it was designed by engineers. Get ready to have the dark clouds of confusion lifted.
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Tired of Confusing Camera Settings? Follow This Simple Rule
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You now have a camera you can use and a new found understanding that puts you in control of it. Let’s put that to good use right away. This is doing your first video shoot with training wheels.
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Get Great Website Photos For $0
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Video has a very powerful property. It can let you convey your sincerity and authority like words alone on paper cannot. Video is a not a substitute for words, indeed you need to craft your script with as much care as you would write a page. Together though, they are a powerful combination, just like a knife and fork. By themselves of limited use but paired up, what a team they make! To use words on video you need to first speak them. Spoken words that cannot be understood are useless. A quick peek behind the door with ‘sound’ written on it is worth a few moments of your time.
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A Quick Way To Solve The Dilemma Of Choosing A Microphone
Below are our Amazon affiliate links to the microphones I recommend.
If you are using a video camera. Audio-Technica ATR-3350 Lavalier Omnidirectional Condenser Microphone
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Let’s take a moment for a quick recap. Whether you have a laptop with a webcam, a smart phone or an expensive video camera, you now know how to • keep the camera at eye level • shine some extra light on yourself from directly above the camera • keep the camera steady • keep a watchful eye for ‘average’ backgrounds • use an external microphone Time to put this into action and get your videos up on YouTube to start working for you.
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How To Build Website Traffic With Video
Now you have a handle on the foundations of videos use them to create some small easy to make videos that can generate big results for you. Here in step by step detail is how to do this for next to no money coming out of your wallet. The first step is to drive traffic to your site. You will create a series of videos that will answer the main objections people will have to booking you and you will let the huge YouTube search engine get these short easy to consume videos right in front of the people who matter most to you, your potential clients.
The Step By Step Guide to Turning FAQs Into Traffic Generating Videos
Are you wondering how to create those title images you saw me use in this video? Here’s a tutorial I made for a wonderful free image editing software called Canva. I show you how to make the exact same images I used in the video. You will be doing it very soon, it’s that straight forward. Now you have a handle on how to use Canva, put it to use straight away. Use this amazing social media design blueprint to create all your images for Facebook, Twitter, Linked in, Instagram, Pinterest and all the social media platforms useful to magicians and entertainers.
See how to edit these FAQ videos using Julian’s favourite editing software. These are detailed instructional videos that will make your job so much easier.
Find out the simplest and safest way to add music to your videos ( and it won’t cost you a cent).
Now you have completed a video, discover how easy it is to upload your magic video to youtube.
How To Edit a Video The Easy Way
Editing Video For Magicians and Entertainers
Whether it’s promotional videos or the traffic generating FAQ mini interviews that you were introduced to back in the ‘Essential Video and Youtube for Magicians‘ post or my over 150 Julian’s Magician School videos or my over 250 Build Your Magic Show video tutorials, my editing program of choice is Camtasia.
The strangest thing about this is that Camtasia is not really a video editing program as you would expect. It’s primary design purpose is to create screen capture videos of the type that you would see if you were watching a tutorial on how to use a new piece of software.
Why then do I use it? Watch this video …
Watch this video and see how easy it is to create a video that will answer the objections from a potential client. You need nothing more than a smart phone to do this.
Go back to the essential video guide for magicians and other entertainers here to find out your next step in creating videos that will drive you traffic.
Did you listen to Ep 11 of the Magician Business podcast and here the great info on building promo reels?
And here are 23 great tips to consider when you are creating your promo reel. This will save you a lot of headaches.
If you wanted to purchase Camtasia use our Camtasia affiliate link to support Ken and Julian.
Try Showreel Video Editing
30 day FREE Trial of Camtasia
In the next post we look at adding music to your video.
The Safe Easy Way To Add Music To Your Video
Probably the easiest and safest way for magicians to get sound tracks for your videos is to use the free YouTube Audio Library. Given that you are likely to upload videos to YouTube anyway this is the best way to steer clear of copyright claims against you.
Get a Google account set up, as mentioned in the video, by following the instructions here
Discover how to upload a video to Youtube
How To Upload A Video To YouTube
Here is a simple video tutorial on how to upload a video to YouTube.
Video is fast becoming the new language on the internet. You need to be able to speak the language to compete. Ignore it and at worst you might not even survive. At best you will feel like a stranger in a strange land.
