Google Adwords Help Guide
Taming the Adwords beast
There are thousands of magicians and performing artists using Google PPC Adwords to get bookings. The flip side of the coin is if you don’t know the rules of the game, advertising with Google can be expensive with little to no measurable return.
In this series of videos I aim to give you a step by step walkthrough of how to setup and manage an effective Adwords campaign.
Watch over my shoulder as I create the keywords, set the geographic location, set the bids and make a new advert to generate traffic to Julians Magic Website Duel website.
In this video I take you through how to optimise the keyword verses the bids to get the best bang for your buck.
Getting your bid right is so important as it influences where google shows your advert in the search results. Overbidding costs too much and burns through your daily budget and underbidding means your advert becomes invisible as it is buried by your competitors ads.
This video looks firstly at the recommendations that Google makes. When you setup an Adwords campaign you will find messages start to come in from Google with suggestions on how you can get more clicks. You can save yourself a pile of money by understanding how to evaluate the usefulness of the suggestions.
The second part of video 3 covers how to measure advert results. I walk you through how to interpret the stats and how to test adverts again one another.
Please share your comments and thoughts in the comments section below. If you have found any strategies that work well then please share them. If you have any Adwords horror stories please share these too.
I know I learn just as much, if not more, from what does not work than from what does work.
Julian here …
Do you want the same stress free adwords life I have? You can get Ken to run your adwords account for you just like he does for me? How good is that!