MB 035: Diversifying Your Magic Business


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Diversifying Your

Magic Business

Will magic support you and your family well into the future? What can you do to branch your magic business into other areas? Paul Romhany is a performer, creator of magic effects, lecturer and he edits and produces VANISH magazine. He’s also a parent (as you will witness at the beginning of the podcast). Listen in as he shares insights and tips that might get you started creating extra streams of income.

In This Episode We Discuss:

Paul’s Charlie Chaplin act that has been the backbone of his performing career.

What is the ‘real magic’ that Charlie Chaplin capitalised on all those years ago? What can you learn from this too?

How long does it take to create and episode of Vanish?

What is the future of niche / magic publications?

What opportunities are there for magicians in niche / magic publications?

If people want to start a newsletter, blog, video blog, niche publication … What are some of the steps they should take?

Do you have to know your audience and their needs?

What do contributors to VANISH magic magazine need to understand?

Should contributors be expected to be edited?

What are the common mistakes you see with contributions?

What makes a good piece?

If listeners want to market a magic trick, how important is the promotional copy?

What tips can you give listeners on writing for their websites / copy / blogs?

Who makes the biggest cut of the money from a trick you put onto the market?

How much money can you expect to make from releasing an effect onto the market?

What can Bill Abbott teach you about releasing effects onto the market?

Piracy in magic? How does this affect you?


Links and resources discussed in this episode:

Paul Romhany performing website where you can see his Charlie Chaplin act

Vanish Magazine – get your free downloads here


Dan Sperry Social Media book mentioned in this episode

Revizzit publishing platform that Paul uses



Thank you for listening

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Please help by leaving a review on iTunes, they are really helpful and we appreciate you taking the time. Reviews help our podcast get noticed by entertainers, magicians and performing artists all over the world which grows our community.

A larger community means more experience to share with each other so please feel free to share your comments below.

Thanks again, Ken and Julian

Meet the Author

Julian Mather

Comments on this entry are closed.

  • steve wick

    Wow! Pauls honesty has changed the way I will look at “Vanish Magazine”. It is such a well designed form of media that I always imagined a big team of people must put it together and then sit back and bathe in the money they make from adthvertising.

    It is prrof that if you put 100 % into something you are passionate about, it will always shine.
    As far as making money from tricks I would imagine the profit base would depend on the manufacturing cost. But I do appreciate that there is very little in it for anybody.
    Thanks for sharing Paul

    • It surprised me that he is keeping it free. What a win for everyone.

  • Jeffrey Knight

    Many thanks to Paul for sharing this terrific interview, and thank you to Ken and Julian.

    • I personally want to hear Paul talk more on Chaplin and what he has learnt from doing a silent character

  • Michelle Uulf

    Interesting listen, thank you for sharing.
    I am going to have to find out more about “Vanish” sounds like I’ve been missing out!

    • It’s a great resource Michelle … problem is there will be a tidal wave of info for you there. You’ll need to find another 24 hours in everyday.

  • It was interesting hearing Paul Romhany talk about different subjects. Keeping the magazine free is amazing if he is not making any money on it (note to self: publishing a magic magazine is probably not the way to look for retirement income).

    I know some creators that are so annoyed about piracy that they are considering not creating anything going forward. Making gimmicks costs a lot more than most people think, and anything purely digital will be all over the piracy sites so quickly it’s ridiculous. Add to this that even with the low profit, every day people are coming out with new tricks (many of which, in my opinion, should never see the light of day, or need MUCH more work), so the market is over saturated.

    Paul mentioned Card-Toon by Dan Harlan. I really like the Card-Toon deck. While it is a separate deck, the handling is not hard, and the spectator can truly pick any card (as opposed to the many tricks out there that say the spectator picks a card when in reality it’s the same card all the time). Everyone, even today, knows flip drawings and is amused by them.

    • The whole piracy issue will be the topic of a podcast.

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