MB 048: The Business of Magician Lectures with Danny Archer


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Danny Archer Magician Business ep48

The Business of Magician Lectures with Danny Archer

Got ideas, tricks, knowledge, tips you want to share with the magic community?

Lecturing may be for you. Danny Archer is both lecturer and creator of the Magicians Lecture Network. Find out from him what makes a good lecture and an even better magic lecturer.


To see Barry’s 4 FREE videos that were mentioned in this weeks podcast, please click on the above image.
This is highly recommended by Julian and Ken

In this Episode we discuss:

– Discovering what the lecture circuit is about.

– Ways to establish contacts with people in your field of magic.

– The struggles of breaking into lecturing in the connected generation.

– Identifying the differences between a lecture and a dealer demo.

– How to find a balance between giving and selling during your lecture.

– Diversifying your subject matter during your lectures to improve your chances of getting booked.

– How to discern the key differences between a club and a convention lecture.

– Following the proper performance sensibilities while performing.

– How you should prepare for a small, medium and large environment.

– Learning how to collect vital information about your target customers.

– Understanding the common mistakes made by up-and-coming lecturers.

– Being on the lookout for rising talent as a lecture booking agent.

– The ups and downs of touring full time on the lecture circuit

– Ways to start earning money as a lecturer or a booking agent.

– Dealing with fans when you are selling them a product.

– Why using a lecture to sell a product is essential to success.

– A guide on how to best price and package your products to maximise sales.

Resources mentioned:

Aldo Colombini


Mind Summit

Juan Tamariz

Everything I Know About Marketing Magic by Maxwell Murphy

Thank you for listening

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Thanks again, Ken and Julian


Meet the Author

Ken Kelly

Comments on this entry are closed.

  • I have one question and some comments.

    How do you travel with enough product if you’re doing an extended tour? Do you ship it to certain locations along the way trying to estimate how much you will need? Traveling with enough items if you’re doing an extended tour seems like it would get very expensive.

    When you could MAYBE see a handful of lectures a year, lectures were more of a special thing. Now that you can see (at current count) a minimum of ONE HUNDRED AND FORTY-FOUR lectures a year online, going to see one live doesn’t hold as much appeal, especially if I want to learn something. The clubs to which I belong have never gotten permission to record the lecture, even if the lecturer has done online lectures. So, in terms of value, you can:

    1) See a lecture once live, where someone goes over something and you can try and make notes as they are going through it (which means you’ll probably be missing something else they say), or have to buy notes (not even video in many cases).


    2) You can pay basically the same price (actually less if you bought several at a time and now a lot less since the At The Table lectures changed to offering two lectures for a combined price of $9.95) and get a non-rushed, multi-hour lecture that you can watch as many times as you need and don’t need to buy notes if it’s just sleight of hand.

    Also, I seem to be in the minority in that I much prefer workable material presented by someone that actually performs it for real audiences (much like how he describes Aldo Colombini’s material). Most of the club members seems to prefer more dealer demos.

    Since the meetings where people are actually asked to perform something are, BY FAR, much less popular than the meetings where someone is giving a lecture, and since I think that giving lectures will die off as more and more people use the internet, I think that giving lectures, and clubs themselves, are in big trouble as the current membership gets older. Yet another reason I’m so glad that I’ve found the Magician Business, BYMS, and Kids Entertainers groups!

    • Interesting thoughts Bart. I see the numbers at lectures dwindling. I am one of the reasons. My habits have simply changed as I have found the benefits and ease of access online improve. I can data base all my material and access it via my phone when I like. In 20 years from now I think it will all be quite different. maybe the big events like Magic LIVE will grow even bigger as the lecture circuit dwindles … but then, I know nothing about this. Love to be proved wrong.