MB 046: The Business of Keeping Your Magic Customers

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Greg Whatling Magician Business ep 46

The Business of

Keeping Customers

What is the cost to you of not understanding your customer?

Aside from  cut/ no cut scissors, black capes and the need for a sharp haircut, magicians and hairdressers share the common bond of being small business owners. Hairdresser Greg Whatling shares insights and painful lessons that every magician will benefit from hearing. What can magicians learn from one hairdresser’s customer catastrophe?

In This Episode We Discuss:

  • Greg talks about connectors, people who will be your advocate to get other customers. They love what you do so much, they have completely bought into your story and they WANT to go out and promote you.
  • The importance of 3rd party endorsement.
  • Talk strategically to customers, stay on task and on message but do it with integrity … your guide to staying honest Greg says,  “if you don’t believe it, don’t say it.”
  • Do you really understand your customer? Greg has a clear mental picture of how his customer dresses , what shoes they wear, what cars they drive.
  • Are you just employing yourself or are you securing yourself a future?
  • June’s Story: Are you losing your most important customers without even knowing it.

5 things Greg applies to his business daily: 

  1. Hone your product
  2. Sales
  3. Education … Gain knowledge wherever you can
  4. Marketing
  5. Everyone has to have a win .. you, your staff, the media
  • Success leaves clues. Get in a mastermind group with people who know more than you.
  • Develop friendships and networks with influential people and learn to listen.
  • Beware of Google .. it can easily act as an echo chamber and give you back the answers you want to hear.

Links and resources discussed in this episode:

Visit Greg at Mr Hackett

Thank you for listening

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Thanks again, Ken and Julian

 

Meet the Author

Julian Mather

Comments on this entry are closed.

  • steve wick

    I loved this podcast. I have recently looked into some local business networks and workshop groups. I have been trying to evaluate if it is worth my time becoming involved because Magicians are always refered to as a unique and differentn type of business, This has just proved that we can learn from different industries. I have always given my repeat clients a discount as a way of saying thanks, but hearing Gregs story hammers this home for me.

  • What a cracking episode. Some great lessons, one of my favourite episodes. Thanks very much Greg.

  • Andy Stone

    This podcast makes some really important points.
    I’m currently taking part in a consumer trail of a new loyalty card scheme for a well known British high street chain (think clothing and posh food). The latest test offer was for a 10% discount on a range of products. We were asked to comment on this.
    A nice offer, until you consider they offer an across the board 20% discount to entice new customers using a voucher code!
    Hardly a way of encouraging loyalty! They could learn so much from your hair dresser friend!

    • Julian Mather

      I missed this comment Andy .. great extra insight and to be honest I wasn’t really aware of this until after interviewing Greg and now I look for it and see it everywhere.