MB 008: Magician Website Guide

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How To Build a Website for Magicians and Entertainers

Is Your Magic Website Getting You Enough Bookings? Really?!

Discover our top website strategies for magicians and how the 80/20 rule can work for you.

Magicins DIY Business Cards Magicians seem to be the masters of DIY business. We direct our own shows, write our own scripts, make our own videos. Most of this is done in an ad hoc and reactive way. By that we hear that we should be doing this or that and we launch in and solve the immediate problem. It’s sort of like running around during a wild fire stamping out spots fires as they arise while never stopping to think how am I going to put the main fire out. This is so true of websites.

A quick look around and you will quickly see that most magicians websites are not up to scratch. Some look pretty but a quick peek under the hood and you will see they are all  show and no go. Some perform quite well but look dreadful, like relics from an age passed. These sites could be doing better with attention to functional and modern, relevant design. So, which is better? An ugly functional site or a pretty non-functioning site? Come on. You know the answer to that already: neither. Then where do you get the skills and knowledge and time to get your site doing what it is meant to do; that is get you bookings? This is the thrust of the episode of the Magician Business Podcast.

In this episode we talk about:

Right and Wrong approaches to building websites for magicians:

  • your competition is not other magicians
  • it is the default thinking of the market that is your competition
  • Just as much as one dozen tricks does not equal a magic show, so too a handful of handful of pieces of online software do not equal a strong magic business
  • Building a site yourself is often not the smartest move. You don’t buy a kit car, assemble it, then drive it to your show (we hope not).  Why are we as magicians reluctant to getting a professionally built magic business website?

Magicians lack real planning

  • focusing on the individual parts but forgetting to step back and look at the whole
  • Writing a magician’s life plan
  • making a business plan for your magic

Web designers don’t understand magicians

  • So much bad advice out there

But also magicians don’t understand the web

  • Just what is Google and how does it affect your magic website

Running a website is a daily job

  • email
  • stats
  • comments
  • software updates
  • software renewals
  • WHO IS checks
  • scam domain name renewals … beware the mailing scam
  • social media
  • broken links

Companies do what is most profitable

  •  80/20 rule  it’s about making more money for working less

Best Practice is to test test test

  • The importance of learning to test and why your website is worthless if you fail to grasp this basic concept.

 

Links and resources mentioned:

magicianbusiness.com/business-planning-for-magicians

magicianbusiness.com/write-a-life-plan

In This video Julian made about Google is a must watch if you are new to internet marketing for magicians and don’t understand terms like Panda and Penguin.

Watch how Ken lost his magic business overnight by trying to play the system.

http://www.magicianbusiness.com/internet-basics/

See the drudge report   http://www.drudgereport.com/

An article on the staggering money this daggy looking site creates for its owner

http://www.businessinsider.com.au/drudge-report-is-worth-2012-10

The perplexing issue of having a Google #1 website that works against you. See exactly how Julian’s website birthday-party-magician.com ranks around the world with these screenshots

Tools you can use

SEM Rush   http://www.semrush.com/ Google Webmaster Tools  https://www.google.com/webmasters/tools Google Analytics  http://www.google.com.au/analytics/ Open Site Explorer http://www.opensiteexplorer.org/ Market Samurai  http://www.marketsamurai.com/ Long Tail Pro   http://www.longtailpro.com/

Thank you for listening

To get more Magician Business Podcasts sent directly to your device as they become available, you can subscribe on iTunes or Stitcher!

Please help by leaving a review on iTunes, they are really helpful and we appreciate you taking the time. Reviews help our podcast get noticed by entertainers, magicians and performing artists all over the world which grows our community. A larger community means more experience to share with each other so please feel free to share your comments below.

Thanks again, Ken and Julian

Meet the Author

Julian Mather

Comments on this entry are closed.

  • Wow!!!! Thanks guys! So many notes taken,
    The one thing that actually saved my head from exploding with information over load when I first started working on my SEOs was that I had seen how Ken was very much into analyzing data to see what works and what doesn’t. I embraced this and slowed myself down instead of trying to get it sorted in days. I now accept that this process is on going and as long as improvements are made, then it only gets better.

    • Ken Kelly

      Thanks for the comment Steve. There is so much to process here and I am glad you have decided to take the slow and steady route. You will be glad you did.

    • Julian Mather

      Steve, all of this is definitely the tortoise way. It’s a marathon, not a sprint. Where do you want to be in 5 years? Put systems in place and you will surely get there.

  • Pingback: How To Get a Top Ranking Magic Website On Google | Magician Business - Marketing for magicians and performing artists()

  • Loads of great advice in this guys – thanks. So true that your competition isn’t other magicians, it’s all of those other entertainment ideas going through people’s heads. Top tip!

    • Julian Mather

      Mike I have this -maybe naive – idea that if magicians focused on their marketing as much as their tricks we wouldn’t have this situation.

  • Wow that is some great stuff Julian and Ken. I can’t wait until the details start to come out, and I can’t wait until we are able to see the site Julian made and the one Ken made. You made me see what I did wrong on my front page now, I have to go revamp it just a little bit.

    I have to listen to it again however, with pen and paper, because I am still a little confused about the whole competition and keyword combination. I mean if the competition is not another magician, but the entire party entertainment industry then should we focus on a broader key word to start with? I have a lot of catching up to do with all the SEO changes going on.

    Thanks again guys.

    • Ken Kelly

      Hi George, I am delighted you found relevance in the content but I am more delighted that it prompted you to take action. I hear your frustrations related to SEO and you are right, it does change all the time. Julian’s pout is we are competing in a crowded marketplace and your booker has choice. The trick with keywords is to concentrate on good quality traffic not just any party related keyword. Your closing ratio on a broad keyword like party ideas will be very low, you would be better served with words like party entertainer as you know they are looking for some kind of entertainment. I look forward to having you along for the Magic Niche Website Duel.

  • Graham

    I just re listened to this it mentioned a link to a “dual” where one could watch websites being built is this link still available ?