MB 022: Old School Marketing with Ken Scott


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Ken Scott’s Top Tips

Marketing For Magicians

Ken Scott has over 20 years of experience, performing over 350 shows a year.   He has   entertained over a million people with his unique cutting edge programs. In this interview Ken shares his successful marketing tips that keep him in front of his audience. This is an action packed episode with so much useful information shared by a man who is out there doing it all in the real world.

Ken Scott’s Website http://www.kenscottmagic.com/

Take a look at Ken Scott’s magic products http://www.kenscottproducts.com/

Plus: Ken and Julian bring you some findings.

What’s the only thing worse than singing a wrong note?  Singing it louder!

Sometimes we do this as magicians with our marketing. Advertising and web based campaigns are great examples. Pouring time and money into a faulty websites just doesn’t make sense.

Ken and I are seeing a lot of this as we examine magicians sites via our Adwords management system we are providing. To help you get some of the fundamentals right with your own website we offering this 4 point review you can apply today.

We round out the episode with a short chat to Ken Scott who has successfully married old school and new school marketing.

In this episode we talk about:

  • Landing page relevance
  • The 10 second headline message
  • Your call to action
  • Adwords leakage

Resources and links mentioned in this episode

WebMaster Tools

Google Analytics

Working on your existing show package and raise your prices like Andrew Smith said in Episode 1

Creating a new show for a new market

Starting and a client appreciation program like Joe Romano suggested in Episode 20

Working on your promo reel like Steve Russell outlines in Episode 11

Applying yourself to your branding like Scott Evans took us through in Episode 12

Working on getting great website images that convert traffic as Colette Kelly explained beautifully in

Episode 18

Thank you for listening

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Please help by leaving a review on iTunes, they are really helpful and we appreciate you taking the time. Reviews help our podcast get noticed by entertainers, magicians and performing artists all over the world which grows our community.

A larger community means more experience to share with each other so please feel free to share your comments below.

Please leave a comment below

Thanks again, Ken and Julian

Meet the Author

Julian Mather

Comments on this entry are closed.

  • While you talk about landing page relevance, I think it would be great to actually go through what affects the quality score of a landing page with examples of good and bad ones. I know that some guests have touched on this subject as well, but I think it would be great to get some concrete examples.

    • Julian Mather

      Sure Bart .. we’ll look into it to see if there is a way to clarify this further

  • thank you for marketing tips

    • Julian Mather

      You’re welcome David

  • I’m in the middle of listening to this podcast and all of the info on SEO and adwords is wonderful, thanks. I would love to see a whole episode on SEO, copy writing, and calls to action, as you mentioned in the podcast.

    Your mention of google analytics got me thinking. We’re getting ready to move in the next few months and I’d like to do more research on the area we’re going to move into, to see what that birthday party market is like. Is there a way to look at this, to see which area of the city we should concentrate our marketing?

    By the way, for anyone reading this who’s considering hiring Ken and Julian to do their adwords – do it. I met with Ken and he knows his stuff, and we’ll hopefully be working together once my husband and I decide which area of town we’re going to move into. Thanks Ken!

    • Hi Annie, I have just launched a fantastic product that covers tracking of stats, Adwords management and landing page optimisation. Here is the link – http://www.ppcformagicians.com

  • That’s going to be a great product for me when I start marketing birthday parties again in the new year. Thanks Ken!

  • You talk about having different landing pages. What are your thoughts on having separate sites vs. having a single site with multiple landing pages?