MB 023: Jason and Stacy Alan


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The Magic of Smart Business and Hard Work

How to move from $300 to $5K gigs

Today’s guests are 2 people who didn’t give into the resistance that stops so many of us from playing bigger and earning higher fees. They are now earning manyfold what they were just 12 months ago.

Theirs is a story about taking a leap of faith, of leaving secure employment to follow dreams, of putting information into action rather than just sitting on it.

Jason and Stacy Alan from Akron, Ohio – the rubber capital of the world – put into practice what Ken and I call the trio that is becoming a common thread among the success stories we are hearing from people on the MB journey:

Educate …make foundational mind shifts

Activate … take action

Evaluate … measure and adjust your course

In this episode we talk about

  • How listening to 3 teenage girls helped them fill a 400 seat theatre.
  • Hashtags, touchpoints and Machine Gun Kelly: do you know how they can help you get more bookings?
  • 90% success with a client is about your relationship
  • How to make a magic marriage work
  • How to leave your job to pursue your magic dream
  • Clever ways to use Instagram, Twitter and Facebook
  • Some super tips for setting up your own show
  • The benefits of having your family support you
  • How to improve your act a minute a month

Resources and links mentioned in this episode

Jason and Stacy’s site   http://jasonalanmagic.com/

Stacey’s Blog   http://www.sweattogetherstaytogether.com

Barry Friedman IV  http://www.magicianbusiness.com/barry-friedman/

Ventiloquist: Tom Crowl  http://www.corporate-ventriloquist.com/

Instagram  http://instagram.com/

The book Jason uses on Social Media:   500 Social Media Marketing Tips


Jason and Stacy Alan doing some Magician Business

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Thanks again, Ken and Julian

Meet the Author

Julian Mather

Comments on this entry are closed.

  • Lou Serrano

    Excellent podcast! I found Jason and Stacy’s story inspiring. Keep up the great work!

    • Julian Mather

      I agree Lou. The more stories we hear of those who are giving into the resistance and making their own path, the better we all are. Personally I feed off this stuff as I NEED that reminder to keep going, to keep learning from the failures. If you know of any inspiring people, be sure to pass on their details and we’ll look into it.

      • Julian Mather

        …plus I love social media insights in the second half.

  • Andrew Macarthy

    Hi Ken and Julian, it’s Andrew Macarthy, author of 500 Social Media Marketing Tips. Thanks for mentioning my book, I’m glad you’re finding it useful 🙂 Good luck with everything!

    • Hi Andrew, thank you for taking the time to drop in. 🙂

  • I’d be curious to know what the value of their set up is. Surely if a customer is paying 5K for a performance, he’s expecting the stage to be quite attractive. Thanks for sharing – quite inspiring!

    • I will not speak directly for Jason and Stacy. I can tell you that staging is not your concern at higher paying gigs. Most corporate events have a stage set for their event. You can put ‘conditions’ to enhance your performance in your contact ‘rider’. The VALUE is in how your performance meets the bookers needs. If you are performing at a conference where everyone has been work focused and overloaded with information, that you can make them completely unwind and laugh and feel rejuvinated in 45 minutes is WHY they are paying you big bucks. I know that Jason recently did his highest paying gig and it was in a cramped restaurant setting … not even a stage. As discussed in Ep 1 with Andrew Smith and Ep15 with Barry Friedman this whole value proposition – how much do I charge – has more to do with the story you tell yourself in your head of what you think you are worth. This is difficult to get past especially since we have grown up in a culture that says we are worth $X per hour. It is also entirely possible to break free of this mindset too. Anyone who thinks it is easy is simply wrong. I know Andrew, Jason and Barry had to really apply themselves to this to make it happen. I too am studying, watching, learning, mimicking and one day I want to be there too. It’s not an overnight process. It also has little to do with a sparkly stage background. Hope this helps.

      • Thank you Julian! Although I admire Jason & Stacy, it’s not a direction I envision for myself but it is encouraging to see where hard work & perseverance can take you. I’ve also learned from this episode that’s it’s not enough to have a great website – it’s time for some “cold calls” now!

        By the way, I raised my prices after the Andrew Smith episode and I’ve improved my show 100%. It’s a fantastic journey for me!

        • You have taken these opportunities with both hands and run with it. I have seen such HUGE improvements from you Christine. You are re-writing your own story and we are watching it play out . Exciting and REAL stuff.

  • Great story, looking forward to seeing the follow-up in a year!
    I don’t know if they check this, or anyone else wants to answer, but did have one question:
    They talk about the fact that around 2-3 weeks prior to the show is when ticket sales picked up and they feel it is due (at least a decent amount of it is due) to the social media marketing. But wouldn’t that also be when people would normally start to purchase tickets? I don’t know, it’s just a question that came to me while I was listening. Would a local show with a talent that isn’t a “big” name expect to have tickets sold months in advance if their marketing was better?

    • I’m keen to do this follow up, just have to wait 11 or so months.

  • Other than the great tips from the people they interview, I feel like I should have made (or at least should start making) a list of invaluable / inspiring tips from Julian and Ken. From this episode

    The effect you have on others is your most valuable currency!

    Risk being seen!

    These seem to be from Jim Carrey’s Commencement Address at the 2014 MUM Graduation, or the shorter version, Jim Carrey’s Secret of Life The Effect You Have On Others Is The Most Valuable Currency

    Here’s the short version, likely the best way you can spend 3 minutes and 16 seconds today:

    Here’s the entire speech:

    It could be based on Jackie Robinson’s “A life is not important except in the impact it has on other lives”, but that’s just a guess.

    • That’s exactly what I do Bart, I have notebooks full of things. I refer to the Jim Carrey talk often. I always look for things that have an economy of words to express larger ideas.