MB 013: How To Produce Your Own Magic Show


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Keith Fields at Magician Business Podcast

How To Produce and Promote Own Magic Show

Ever laid back and daydreamed about having your own magic show? A theatre with your name in lights? Keith Fields did. More than that, he did something about it.

Keith Fields has appeared in New York’s Broadway, London’s West End and the Las Vegas Strip, but not in his own show, doing it his way.

Keith’s new show “A Brit Of Magic” is a multimedia extravaganza of comedy and magic that plays at the Iris Theater in the tourist town of Gaitlinburg, Tennessee. This show exists because Keith had the drive and persistence to make it happen.

In this episode:

  • Find out what busking taught Keith about business?
  • Why he is an alien with extraordinary ability (no joke)
  • Do you devise a show and try to find a venue or do you find a venue that needs a show? Is one of these better?
  • How do you pitch your show idea? Do YOU need to have the business plan worked out in advance for the theatre?
  • Who decides of the length of the  ‘run’ of the show?
  • Who decides on ticket cost?
  • Who pays for advertising?
  • Who is responsible for drawing up a contract?
  • Are there any advantages to playing outside your native country?
  • Can you do back of room sales?
  • Is it financially viable?

Links and resources mentioned:



Theatre where Keith’s show plays – Iris Theatre

How to put a Trip Advisor Widget on your website


See Keith Fields lounging in his dressing room here at our Fast Tips

Keith Fields Fast Tips at Magician Business - Marketing for magicians

Thank you for listening

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Thanks again, Ken and Julian


Meet the Author

Julian Mather

Comments on this entry are closed.

  • This podcast was very enlightening… I had no idea that a performer could set himself up this way. In my naïveté, I thought that anyone with a show in a theatre had been sought out and hired/booked outright. You learn something everyday!

    • They were exactly my original thoughts years back. What I got from this session was how uncomplicated the process can be. It’s just have you got something I need, ok, show it to me, alright , let’s give it a shot. I had imagined endless meetings with lawyers.

  • steve wick

    Even though have no intention of running my own shows in the foreseeable future. I found this interview very informative and an eye opener to new possibilities.
    The process that Keith talks about in setting the show up and building an audience certainly has elements that I can implement in my Birthday Party Shows.
    Thanks for sharing with us Keith.

    • Julian Mather

      The biggest insight for me was negotiating the deal was quite straightforward. It’s just basic human relationship stuff. I’ve never been a good negotiator because I’ve been scared of it. These interviews have so much greater value than the obvious step1, step2 type stuff.

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