Business Planning For Magicians

Whats Your Plan?

We magicians are a strange breed. We think we can do it all ourselves. We think we can put on theatre shows without the help of a director. We think we can just put up a website and that is our marketing done. We think we are the only business that doesn’t need a business plan; I have a great show and therefore the money will start flowing.

In these videos I take you through the areas we need to cover in making a plan.

You need a business plan, I need a business plan, Julian needs a business plan.

Julian shared something with me the other day. When he was first told he should have a plan he jumped right into it and started to create a mammoth sized document with projections (that he just guessed at). It was only when he asked for help was he told that was the completely wrong way to go about it.

Before viewing the next video
you need to take action

Stop

Click here to download your free business plan.
Print it out and have it on hand as you watch this next video.
You will be glad you did.

Your business plan

A business plan is just that, a plan, a rough plotted road map for you to follow.

Here are 5 simple reasons you MUST do this.

1. To avoid big mistakes:
2. To counterbalance your emotions
3. To make sure everyone’s on the same page:
4. To develop a game plan:
5. To show you what money is involved.

Identify your market

Take a moment to think about what your offering is and who will buy this offering. In this example I use kids magic but the formula is the same for all types of magic and all types of businesses. Grab a pen and paper and write down your packages and markets as you follow along.


These videos are sort of a mental warm up. After watching them you can download the Business Plan template and work on it straight away. You’ll be pleasantly surprised at just how easy – and inspiring – this can be.

Take action now and improve your magic - orange take action button small
Take action now by sharing what you are going to do in your business in the comments section below. By putting it down in writing you are making a commitment and inviting accountability from the magician business community. Share your plans with us and let’s encourage each other.

Have you made a life plan? No?! Then see How To Make A Life Plan For Magicians

Meet the Author

Ken Kelly
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