MB 015: Marketing in a New Light with Barry Friedman


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Barry Friedman Entertainer Business Advice


How To See Business and Marketing In A New Light

Once in a while you meet someone who has a profound influence on changing the way you think. For me (Julian) this was Barry Friedman.

In this edition of the Magician Business podcast discover how you are probably the ONLY person who doesn’t realise how much bigger and better you can be with your life in your business and your performing.

I signed up to Barry Friedman’s Show Biz Blue Print course in 2012 and it was quite a pivotal time for the second half of my life.

A few years earlier I had left  my Television career to start up as a full time magician. I was nose down bum up involved in making that work to create a steady income plus I was pretty happy and satisfied …except for one thing ….

I had ideas about magic and I wanted to get them out there but I felt like the relative new kid on the block. In my mind I had precluded myself from sharing these ideas because I felt like I didn’t have the authority to do so.

Some questioned my joining for his courses as they focus on Corporate arena while I am kids / family and I pretty much had no ambition to do corporate. Barry’s thoughts and ideas resonated with me so I signed up, in all honesty, feeling a little inadequate.

It wasn’t long into things that Barry helped me realise that I, like everyone one of us, has an authentic story. If I shared this in my own unique voice then I have all the authority in the world to get out there and start sharing. The short of it all is that I am here today talking to you.

It really is exciting to be bringing Barry Friedman onto your radar. Soak up what he has to say.

In this episode we talk about

  • Taking personal responsibility by owning what you say. Does the example Barry gives sound like you?
  • How using free Google Alerts     http://www.google.com.au/alerts  can give you the competitive edge when pitching to potential clients.
  • The use of funnels, especially after the show. You are missing golden opportunities if you don’t do this.
  • Why producers need you as much as you need them
  • Why you should get a Linked In Business Account to research potential clients
  • Remove limiting beliefs by addressing the stories you carry through your life that hold you back
  • The value of mastermind groups

Links and resources discussed in this episode


The simple process of doing completions. What are they. Listen to the 5 simple questions that Bill Lamond taught him.

Don McMillan – This is the engineer who focused on his niche to build an entertaining career

The War of Art  by Stephen Pressfield  – this book will clearly let you identify what it is that is holding you back

Get More Corporate Gigs – 7 day Free Course

Show Biz Blue Print

Raspyni Brothers – Barry’s performing website

Raspyni TED video  – See Barry in action at one of his early TED events


Thank you for listening

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Please help by leaving a review on iTunes, they are really helpful and we appreciate you taking the time. Reviews help our podcast get noticed by entertainers, magicians and performing artists all over the world which grows our community.

A larger community means more experience to share with each other so please feel free to share your comments below.

Thanks again, Ken and Julian

Meet the Author

Julian Mather

Comments on this entry are closed.

  • It’s been a privilege to be able present this episode.

  • I am currently reading the book that Barry mentions in this episode, The War Of Art.
    What a book. Just get it.

  • Iain Shreeve

    This podcast is an absolute treat! I’ll be giving it a second listen tomorrow with a notepad handy.
    The best advice in this for me is to that not every phone call has to be a sale. That chews me up EVERY time. A phone call is just seeing if the two parties’ ideas fit together. If not, then hey, no match but you’ve had a nice interaction with someone.

    • Julian Mather

      This was a game changer for me Iain. I used to be terrified of the phone. Now I am phoning to offer them something useful and to see if there is a fit with what we both want to achieve. I actually don’t care if there is no sale as I have my online machine chugging away in the background bringing me bookings via email. Of course I prefer there to be an eventual sale but it’s not the reason for this phone call.

  • steve wick

    This is an amazing interview. It’s interesting how he uses funnels in all areas. I have systems in place but turning them into funnels is an obvious plus.
    I will be following through on everything mention here. Very excited by the possibilities.

  • I’ll be back with more thoughts after I digest more of this great podcast, but will start off with this:

    “I’m no one special. I’m just some guy who does a little bit of creative marketing.”

    Possibly the understatement of the century.

    I hope that everyone is liking the new comment system. If not – sorry! 🙂

    • Julian Mather

      I’m right into the new system Bart. Thanks for giving us a prod in the is direction.

  • One Barry’s & Julian’s advice, I just bought “The War of Art”… looks like it is just want I need to push me forward!

    • I got so much from this book.

      • Is there any benefit to getting it printed vs. ebook format? Even though I like the feel of books, have started to go digital for space saving purposes.

  • Julian Mather

    These pics posted by Barry Friedman on facebook today, the day that Robin Williams was found dead. The depth of experience Barry draws from, his well of knowledge is deep. It is your interest to get into his orbit rather than spend money on another trick.

  • I enjoyed this from 2 angles. One was the great perspective and practical tips Barry shared. The second was knowing how much Barry has influenced Julian. I have learned so much from Julian and I think it is fascinating when someone I respect and consider a mentor shares about their own mentors and influences. A real personal insight as well as great business info.

  • After going through my notes for this, really going to try once again to see if there is any interest in building a mastermind group locally.

    Can someone give a specific example of delivering results in advance of the contract for a corporation / business?

    I can see how for birthday parties delivering things like a party planning book / tips would be an example, but was presuming that sending party planning tips to someone who is planning something for a company might be viewed as though you think they don’t know what they are doing (whether that is true or not is a different issue).

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  • AJ Tha Sac

    Just revisited this episode. I get a new page of notes with every listen. The war of art is a great audio book choice. You don’t have to start where you left off; just put it on shuffle.